5 easy tips you could use on Facebook to attract more customers and grow your business in Malta at no cost!
I would like to start this post with a simple question many small businesses in Malta might have:
Why should I bother to have a page on Facebook for my business/brand?
The answer is very simple. According to Social Times In there are 220.000 active Facebook users in Malta. With the population of 410 000 people, that basically means that more than a half of Malta is on Facebook. I personally think it’s a no brainer.
Just to continue with a bit of statistics, the male audience is dominant with 51.8%, female with 48.2%. The strongest age group on Facebook in Malta is between 25 and 35 followed by the group of 18 to 25.
There is a very important number every business owner should keep in mind. Did you know that 65.5% Facebook users in Malta access Facebook from their mobile? Well now you know. What does it mean? If you have a website, make sure it’s mobile friendly. If you have an active Facebook page the job is done for you and your customers can access any information about your business in just few clicks.
Thanks to the numbers above you should be confident that your customers definitely are on Facebook. The number might vary according to the industry you are in, but there is no excuse you can use to hide and say: My customers are not on Facebook or Facebook is not working for me. You better accept the reality and start thinking how you can use Facebook to let more people know who you are and what you do. The chances of getting more customers and growing your business are high.
Below are few tips how a small business in Malta can use Facebook. These tips are very easy to apply and cost you nothing.
1. Likeable Facebook Page
Your Facebook page is your window to who you are and what you do. Even more if you don’t have a website. It’s like a first impression when you are meeting someone for the first time. You want to make sure that you make a good impression right? It doesn’t take much to have a nice image that represents your nature of business as a cover photo. If you own a smartphone (I am sure you do), simply take a photo of what represents your business and set is as a cover photo. You don’t need a graphic designer.
This small butcher shop in Sliema (Stella Maris Butcher) is using a photo of it’s own fresh piece of meat.Stella Maris Butcher Cover Photo
Stella Maris Butcher Cover Photo
2. Friendly communication
Ask yourself a question? Why do you go on Facebook? Is it curiosity of what your friends are doing? Do you go on Facebook to see what events are there and who’s birthday is it today? Or you just want to communicate with your friends and family. Whatever the reason, you expect information, fun or an advice. That’s exactly how you should position yourself and your business voice. Speak to your audience as if you are speaking to your friends, giving them an advice or letting them know what the latest news in your area of business are.
If you own a small coffee shop, take a photo of a cappuccino in the morning and wish your audience a beautiful morning.
Example: What a beautiful day in Malta! Start your day with a nice cappuccino and enjoy the day!
Morning Coffee post on Social Media Specialist page
3. Show your human face
People trust people. It is proven that seeing a human face on a website or any other marketing and promotional material brings credibility and trust to your business.
Let’s go back to the coffee shop. Are your friends coming for a morning coffee to your coffee shop? I bet at least one of them is. Take a picture of him/her enjoying that coffee or a glass of wine and post it on your Facebook page. Then sit and watch the interaction. You will be surprised.
Are you a shop owner? Take a photo of your shop assistant helping a customer to choose a dress or a nice pair of heels. Yes, these small things will make a difference.
Pavli(me) with Angela at Miscrosoft event
4. Have fun with your customers
As I mentioned above, people spend time on Facebook to mainly enjoy seeing what their friends are doing or what is it they can do to have fun and enjoy. Facebook is a fantastic place to play with your customers.
If you are a small confectionery shop you can attract customers by running a simple giveaway.
Giveaway can look something like this:
Today every 10th customer shopping at our confectionery shop will get Snickers or an ice-cream!
Then take a picture of that 10th customer and post it on your Facebook page with a simple caption.
If you want to take the giveaway to the next level you can ask your customers to come to your shop and let you know what it is what they love. Ask them to take a photo at our shop and post it on your Facebook page. Every week choose one customer and make them happy by giving away what they love.
5. Be there!
If you are an owner of a small business or you are offering services for small companies and you are pretty active on Facebook you will get questions. Make sure you answer those questions fast. You might have customers asking you for prices or sizes or the next delivery date. That’s exactly what you are there for. Answer those questions as fast as you can using a very friendly voice and make those connections stronger with every question answered.
If you are for example selling solar panels, you might end up seeing a friend on Facebook asking for an advice from where to get a solar panel. You could jump into the conversation and suggest help and advice. Don’t try to sell! Give an advice first.
There is a group on Facebook called Are you being served?(Malta) with more than 16K members. I suggest you become a member of this group and keep an eye on what are people asking for or complaining about. Several opportunities are there!
Facebook is an awesome tool if you are just a small business not in a position to spend any amount on advertising but still need to grow and make your mark on the market. With a little bit of creativity and human, friendly approach you can slowly but surely grow your small business.
Feel free to send me any questions you might have or advise you might need on firstname.lastname@example.org. I will be more than happy to help you and make your business stand out from the competition by being more social.