We are hearing about importance of search engine optimization for a good number of years and by now we all know that SEO is crucial for a successful business.
Today I was reading a guide from Hubspot SEO experts with some great tips on how to optimize your efforts, what is right to do and what is wrong and what must be done to improve the SERP (search engine result page) ranking.
SEO is divided into 2 main areas of efforts:
1/ on -page SEO
2/ off-page SEO
On-page SEO is only 25% of what actually impacts your spot in SERP. 75% is off-page SEO which includes usage of right keywords in content you create, link-building, social search etc.
1/ ON-PAGE SEO
When it comes to on-page SEO the most important element here are KEYWORDS.
Keywords you use in your content to describe services or products you are offering are the words people search for in search engines like Google, Bing or Yahoo.
You should have a list of at least 10 keywords that identify your business and create content around these keywords. You should keep in mind your buying persona (your typical customer) and know what keywords to use for your on-page SEO.
The old way of using keywords was to use same words in the page title, url, meta description, heading etc. Stay away from repetitive keywords and try to use long tail key-phrases or variations of the words.
There are 3 main on-page SEO efforts:
A: Meta tags
Meta tags are part of HTML code (you need an HTML literate person to help you here) and include title tags, meta description and keyword tag. Title tags are first to crawl by search engines and shouldn’t be longer than 77 characters. Meta description is a description – you know those two first lines you can see in your search results under the title? – that is meta description and it shouldn’t be longer that 160 characters.
Content is critical component for crawlers. For the crawl to recognize if the page is relevant for your search it should be longer than 100 words.
Physical address and localization also helps to determine relevancy and authority of your online business. Use Google places for example.
2/ OFF-PAGE SEO
Off-page SEO helps to build trust, reputation and authority. Off-page SEO includes all those elements outside of your website.
In the past it was about how many links are linking to your website. Today is not only about quantity of those links, but also about the quality of links that are linking to your website.
What do I mean by link-building? You want other websites, web pages etc to either mention your website as a hyperlink or use the url of your website in any other way on their website. That is link-building. Link from some else’s website to your website.
Create unique content for your target audience that someone else find as a great resource and link to it. Your content is more likely to be shared if it will:
a/ answer a question
b/ solve a problem
How to create content?
- Company blog – write a blog and share white papers, useful information or how-to blog posts with your audience
- Visual content – create videos or images that are educational, funny or simply unique and relevant
- Guest blogging – find bloggers that are willing to blog on your website or become a guest blogger for other websites
B: SOCIAL MEDIA
Social Media is a big part of your SEO efforts.
You have to make sure you are using it right.
LINK SEO WITH YOUR SOCIAL MEDIA
Have all social media plug-ins on your website to make it easier for your visitors to share the content.
CONNECT WITH INFLUENCERS
Think of industry influencer and bloggers as employees. They will talk about you and your company and share their experience with their audience. 92% customers believe their friends and family member opinion more than any marketing campaign! People trust people.
USE GOOGLE+ page and FACEBOOK PAGE
Have you hear about social search? Google will basically prioritize results according to your social connections on Google +. What have you liked, or shared, who are you connected to etc.
Facebook is becoming a new search engine. Just think how many times did you search for a person, place or a thing on facebook?
To make the most of your SEO efforts you have to follow these 4 steps:
1. work on your on-site SEO. Create content on your website around keywords people search related to your business.
2. Build social presence and include social media plug-ins on your website and blog.
3. Prepare content plan – who will be preparing the content, what will the content be about.
4. Share this content and make it easy for others to share it.
If you have any questions related to SEO or social media please feel free to email me on email@example.com